{"id":32245,"date":"2022-12-05T10:23:44","date_gmt":"2022-12-05T10:23:44","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=32245"},"modified":"2022-12-05T10:23:45","modified_gmt":"2022-12-05T10:23:45","slug":"look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/","title":{"rendered":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports"},"content":{"rendered":"

Next, the world<\/strong><\/h3>\n
<\/div>\n
In the last year, since Fabulosa first sat down with Manufacturing Today, the family-led company has diversified its product range and services in alignment with the world starting to return to normal. Born in March 2019, with a single product available in three scents \u2013 a 220ml concentrated disinfectant \u2013 the business has seen a meteoric rise to success. Today, it is the UK\u2019s number one privately-owned brand in the cleaning market, which is testament to the business\u2019 keen sense for innovation. James Sharpe, Co-Founder and Managing Director, explains how the end of the pandemic has triggered a big change at Fabulosa.<\/div>\n
<\/div>\n
\u201cFrom a market perspective, the last year has been as turbulent as you can imagine \u2013 between the war in Ukraine, government changes and the end of Brexit, it\u2019s been difficult to predict where things are going to go next. We\u2019ve managed to diversify significantly into different markets, as we knew that when covid was coming to an end that the antibacterial sector was going to shrink. We\u2019ve moved quite heavily into air care, task-specific cleaners and other products that we knew would survive the change back to normality, which has ultimately allowed us to maintain our growth for another year.\u201d\"\"<\/div>\n
<\/div>\n
This period has also seen Fabulosa begin to flesh out its new factory and develop its processes with huge investments in new technology. For the last two years, consecutively, the company has spent over \u00a32 million on new machinery and automation however it\u2019s had a waiting period to contend with, as James details: \u201cWe are still finalizing developments in the factory, meaning we\u2019re still only operating at around 50 percent of our plant\u2019s overall capacity. Regardless of this, after 15 long months, we are now in a situation where we are capable of producing the necessary formats at the speeds that we want, in order to meet the forthcoming increases in demand. We are running weekly analyses to understand where there is room for improvement, as we are always striving to utilize the best possible practices. But in all honesty, from a manufacturing point-of-view, I already feel like we need to start ordering more machines. It\u2019s a cycle, you get over the hump and then it\u2019s time to start again \u2013 that\u2019s just business though, we never stand still.\u201d<\/div>\n
<\/div>\n
Growth & investment<\/strong><\/div>\n
A year ago, export sales didn\u2019t even account for one percent of Fabulosa\u2019s operations, but within the next 12 months its looking to make up around 30 percent of the entire business. James describes this jump as a \u2018positive worry\u2019 but cites the larger than expected volumes to be a challenge for any company making the leap into global exports. As he expands: \u201cEven when speaking with competitors, with whom we share good relationships, the volumes required by the European market have staggered them. It puts a strain on the UK side of things that forces you to consider your priorities. We have pushed the export side really hard, to the point where we may not appear to be dealing with the biggest UK players, but that\u2019s true growth for us \u2013 how far can we get this brand across the world.<\/div>\n
<\/div>\n
\"\"\u201cIn the last three months we have made significant strides in achieving our \u2018worldwide domination,\u2019 if you like,\u201d he continues. \u201cWe have gained retailers across Europe such as Carrefour, Action and Wibra and we already had Babou (B&M France) and we\u2019re close to closing with other retailers in Scandinavia, Australia and Africa. We already have in excess of 3000 stores across Europe, but we still don\u2019t know the overseas retail market like we do the UK\u2019s. For example, we know the sort of volumes we\u2019re looking at for a product in Home Bargains, one of the biggest players in the UK for the household category, with 550 stores. With Action, who\u2019re described as the Home Bargains of Europe, they have 2250! Their first order was for 320,000 units of cross wall products, which was the single biggest order we\u2019d received in the company\u2019s history. The follow up, after the social media campaign\u2019s launch and the positive feedback we gained, quadrupled to 1.4 million units.\u201d<\/div>\n
<\/div>\n
Following its pattern of growth and investments, Fabulosa has also recently consolidated its ecommerce presence by the launch of its new website \u2013 a step towards future-proofing the business. Post-analysis findings showed that the website\u2019s predecessor was losing the company sales, even at the point of checkout. It has chosen to move forwards with Shopify and employed a dedicated team to manage the platform, for which a stock-specific warehouse is currently under construction. Other than offering a potential path to breaking into the US, the new site offers customers a far more user-friendly and efficient way to search through and order products.<\/div>\n
<\/div>\n
<\/div>\n
Company recognition<\/strong><\/div>\n
The future looks bright for the business, with James\u2019 vision for the next five years including expansion into as many new countries as possible \u2013 a feat with which Fabulosa is already flying. The industry has recognized the company multiple times this year, which James views as the visual milestones he never knew he needed. This year alone he has been awarded a much-coveted place on the Insider Media, North West 42 under 42 list and recognized with a UK finalist position in the EY Entrepreneur of the Year.<\/div>\n
<\/div>\n
Fabulosa is a young company at the heart of things, and, despite its incredible rate of growth, it\u2019s still holistically grounded in terms of its ethics. As James concludes: \u201cOur philosophy is to never exploit our customers, unlike lots of brands out there. Others change their prices when they go into different markets or abuse their brand power to take advantage of current market conditions but that\u2019s not where we\u2019re at. Where certain products have been difficult in a cost-pricing scenario, we have reduced their size to maintain the same price to fit in with peoples\u2019 weekly budgets. If you look after the customer, they will look after you and you\u2019ll gain the volume. We have maintained this philosophy, so people feel good about our brand.\u201d<\/div>\n
www.myfabulosa.co.uk<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Next, the world In the last year, since Fabulosa first sat down with Manufacturing Today, the family-led company has diversified<\/p>\n","protected":false},"author":6,"featured_media":32246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[673,657],"tags":[764,765],"class_list":["post-32245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chemicals","category-insights","tag-fabulosa","tag-disinfectant"],"acf":[],"yoast_head":"\nLook after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports\" \/>\n<meta property=\"og:description\" content=\"Next, the world In the last year, since Fabulosa first sat down with Manufacturing Today, the family-led company has diversified\" \/>\n<meta property=\"og:url\" content=\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\" \/>\n<meta property=\"og:site_name\" content=\"Manufacturing Today\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T10:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T10:23:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Iain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\"},\"author\":{\"name\":\"Iain\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\"},\"headline\":\"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports\",\"datePublished\":\"2022-12-05T10:23:44+00:00\",\"dateModified\":\"2022-12-05T10:23:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\"},\"wordCount\":1041,\"image\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png\",\"keywords\":[\"Fabulosa\",\"Disinfectant\"],\"articleSection\":[\"Chemicals\",\"Insights\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\",\"url\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\",\"name\":\"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports\",\"isPartOf\":{\"@id\":\"https:\/\/manufacturing-today.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png\",\"datePublished\":\"2022-12-05T10:23:44+00:00\",\"dateModified\":\"2022-12-05T10:23:45+00:00\",\"author\":{\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\"},\"breadcrumb\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage\",\"url\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png\",\"contentUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png\",\"width\":700,\"height\":425},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/manufacturing-today.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/manufacturing-today.com\/#website\",\"url\":\"https:\/\/manufacturing-today.com\/\",\"name\":\"Manufacturing Today\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/manufacturing-today.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\",\"name\":\"Iain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g\",\"caption\":\"Iain\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/","og_locale":"en_GB","og_type":"article","og_title":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports","og_description":"Next, the world In the last year, since Fabulosa first sat down with Manufacturing Today, the family-led company has diversified","og_url":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/","og_site_name":"Manufacturing Today","article_published_time":"2022-12-05T10:23:44+00:00","article_modified_time":"2022-12-05T10:23:45+00:00","og_image":[{"width":700,"height":425,"url":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png","type":"image\/png"}],"author":"Iain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Iain","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#article","isPartOf":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/"},"author":{"name":"Iain","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632"},"headline":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports","datePublished":"2022-12-05T10:23:44+00:00","dateModified":"2022-12-05T10:23:45+00:00","mainEntityOfPage":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/"},"wordCount":1041,"image":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage"},"thumbnailUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png","keywords":["Fabulosa","Disinfectant"],"articleSection":["Chemicals","Insights"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/","url":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/","name":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports","isPartOf":{"@id":"https:\/\/manufacturing-today.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage"},"image":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage"},"thumbnailUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png","datePublished":"2022-12-05T10:23:44+00:00","dateModified":"2022-12-05T10:23:45+00:00","author":{"@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632"},"breadcrumb":{"@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#primaryimage","url":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png","contentUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2022\/12\/Fabulosa-206a.png","width":700,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/manufacturing-today.com\/news\/look-after-the-customer-and-the-pounds-will-look-after-themselves-fabulosas-growth-through-exports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/manufacturing-today.com\/"},{"@type":"ListItem","position":2,"name":"Look after the customer, and the pounds will look after themselves; Fabulosa\u2019s growth through exports"}]},{"@type":"WebSite","@id":"https:\/\/manufacturing-today.com\/#website","url":"https:\/\/manufacturing-today.com\/","name":"Manufacturing Today","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/manufacturing-today.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632","name":"Iain","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g","caption":"Iain"}}]}},"_links":{"self":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/32245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/comments?post=32245"}],"version-history":[{"count":2,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/32245\/revisions"}],"predecessor-version":[{"id":32250,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/32245\/revisions\/32250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/media\/32246"}],"wp:attachment":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/media?parent=32245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/categories?post=32245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/tags?post=32245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}