{"id":48029,"date":"2024-04-02T15:17:55","date_gmt":"2024-04-02T14:17:55","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=48029"},"modified":"2024-04-02T15:17:58","modified_gmt":"2024-04-02T14:17:58","slug":"how-the-worldwide-leader-in-ultrasonic-technologies-the-crest-group-is-revolutionizing-the-industry","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/how-the-worldwide-leader-in-ultrasonic-technologies-the-crest-group-is-revolutionizing-the-industry\/","title":{"rendered":"How the worldwide leader in ultrasonic technologies, The Crest Group, is revolutionizing the industry\u00a0"},"content":{"rendered":"

Comprising 11 separate entities, The Crest Group (Crest) is the largest privately held company in the ultrasonic industry, specializing in innovative ultrasonic cleaning, thermoplastic welding, and joining equipment. With a team of world-class engineers, the company operates across 15 countries, offering a portfolio of industry-leading products that boast an unrivaled number of patents.<\/span>\u00a0<\/span><\/p>\n

Crest\u2019s first company, Crest Ultrasonics, was founded in 1961 and has since grown into one of the largest providers of ultrasonic cleaning systems and chemistries in the world. Over time, the organization has added a further ten companies to its offering: Rinco Ultrasonics, KLN Ultraschall, Mecasonic, Advanced Ceramics, Martin Walter, Forward Technology, Piezo Kinetics, Artech Ultrasonic Systems, CC Hydrosonics, and Uthe.<\/span><\/p>\n

\"Brian
Brian Kivisto, Crest\u2019s CEO.<\/figcaption><\/figure>\n

Being involved in a broad array of ultrasonic sectors provides substantial benefits for customers, especially as Crest\u2019s group of companies are strategically located across the globe, and can share technology, materials, and knowledge to establish industry-best practices. As a vertically integrated organization, Crest adopts a common ideology across its component manufacturers to provide cost reduction and optimize overall product quality.<\/span>\u00a0<\/span><\/p>\n

\u201cOperating in North America, Europe, and Asia, Crest is a collection of ultrasonics manufacturers that previously managed their own operations but have since been unified to take advantage of not only the potential for corporate savings, but the synergies that allow us to collaboratively innovate,\u201d begins Brian Kivisto, Crest\u2019s CEO.<\/span>\u00a0<\/span><\/p>\n

\u201cSince I took over as President in 2020, we\u2019ve made a lot of progress and we\u2019re starting to look more like one company instead of a group of individual operations. We\u2019re constantly making improvements and adjustments, but our customers are beginning to see the value in the worldwide synergies and horsepower we can bring to the table as a unified organization.<\/span>\u00a0<\/span><\/p>\n

\u201cDuring Covid, we were instrumental in terms of our equipment, not only on the plastics side, but also in the precision cleaning market. As ventilators and masks were in high demand, so were the production machines, for which we supplied many of the components. Our staff worked tremendously hard throughout the pandemic, and it was an honor to support our hospitals and keep products flowing during severe equipment shortages.<\/span>\u00a0<\/span><\/p>\n

\u201cThe catalyst for bringing the companies under a single umbrella was realizing that each was developing its own converter style,\u201d Brian recalls. \u201cInstead, we created dedicated teams of process engineers to oversee the production of such equipment across all the entities. We also established a purchasing group for agents from each entity to report to and exchange sales or application information. As a collective, the team gets faster lead times, better pricing, and access to worldwide contracts with major manufacturers.<\/span>\u00a0<\/span><\/p>\n

\u201cOur most recent acquisition was in 2017, when we took over the piezo division of California-based company, Channel Technologies Group. This specific company produced several piezo ceramic elements and assemblies, which positively changed our product offering and enabled us to go after some of the underwater sonar jobs within the defense sector. Today, the company is a leading US manufacturer of small and specialty piezoelectric ceramic elements.<\/span>\u00a0<\/span><\/p>\n

Turning to Crest\u2019s current operations, Brian explains: \u201cWithin the group, we\u2019re working to bring our ultrasonic cleaning brands together under the Crest Ultrasonics name. KLN Ultraschall sells equipment throughout Europe, for example, while CC Hydrosonics sells in the UK, Northern Europe, and Canada, and Martin Water operates in Germany; as they all market and sell similar products, it makes sense to condense the brands.<\/span>\u00a0<\/span><\/p>\n

\u201cWhile Crest Ultrasonics is a successful brand across the US and Asia, it is relatively unknown in Europe. Through a huge marketing push, we\u2019re focusing on promoting the activities of Crest Ultrasonics in these geographies, and we\u2019re excited to witness growth in these areas over the coming years from the Crest Europe Team.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re changing our marketing strategy on the cleaning side of the business in Europe too, with an aim to better reflect our solvents offering. Our new product, SolvaClean, is a vapor degreaser solvent that can directly replace 3M\u2019s retired products, Novec 73DE and 72DA.\u00a0 However, it is not only used to clean parts of solvent machinery, but it\u2019s also a great heat transfer fluid that works like anti-freeze in your car, just on an industrial scale. Although heat transfer isn\u2019t necessarily our area of expertise, we\u2019re finding that customers increasingly use our solvent product for this purpose, so we\u2019re also occupying a place in this market.<\/span> \"Crest<\/span><\/p>\n

\u201cWe\u2019re also launching a new vacuum degreaser,\u201d he reveals. \u201cAlthough our solvent degreasers are already some of the best in the industry in terms of emissions, this new product will completely eliminate hydrocarbon emissions and also PFAS (per- and polyfluoroalkyl substances) emissions with patented technology that contains all the solvent within the system. With certain regions like Germany and Southern California becoming more stringent on emissions standards, we can provide the equipment and support for manufacturers to continue production while meeting enhanced requirements.\u201d<\/span>\u00a0<\/span><\/p>\n

As the market continues to change and evolve, particularly in light of sustainability, so too does Crest\u2019s activity. \u201cWith increased demand for electric vehicles (EVs), we\u2019ve increased our metal welding capabilities, as EV batteries contain five different types of batteries that must be metal welded together,\u201d Brian explains. \u201cWe\u2019ve developed some state-of-the-art metal welders in Japan using ultrasonic base metal welding technology, which eliminates the need for expendable secondary devices, thus providing cost savings and quick return on investment for our customers.<\/span>\u00a0<\/span><\/p>\n

\u201cTo accelerate our offering, we\u2019re open to future acquisitions within the market that would enable us to launch metal welding projects at a much bigger scale,\u201d he suggests as our conversation turns to Crest\u2019s future. \u201cWe\u2019re already strong on the ultrasonic cleaning side of the business, but we want to reach this point in our plastics and metal welding divisions too.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re excited about what the future will bring,\u201d Brian concludes. \u201cWe\u2019ll keep growing organically to maintain our position as industry leaders and continue providing solutions that minimize our customers\u2019 carbon footprints, through recycling and smart power management.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

thecrestgroupincorporated.com<\/span><\/b>\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comprising 11 separate entities, The Crest Group (Crest) is the largest privately held company in the ultrasonic industry, specializing in<\/p>\n","protected":false},"author":6,"featured_media":48031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[694,685,657],"tags":[2310,2311,2312,2313,812,1742,2222,2309],"class_list":["post-48029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-feature","category-technology","category-insights","tag-thermoplastic-welding","tag-cleansing","tag-ultrasonic","tag-the-crest-group","tag-new-jersey","tag-united-states","tag-2222","tag-joining"],"acf":[],"yoast_head":"\nHow the worldwide leader in ultrasonic technologies, The Crest Group, is revolutionizing the industry\u00a0<\/title>\n<meta name=\"description\" content=\"Comprising 11 separate entities, The Crest Group (Crest) 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