{"id":50268,"date":"2024-09-05T09:22:38","date_gmt":"2024-09-05T08:22:38","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=50268"},"modified":"2024-09-04T09:34:36","modified_gmt":"2024-09-04T08:34:36","slug":"with-a-presence-in-most-of-the-worlds-steel-mills-opta-group-offers-a-diverse-product-portfolio-designed-for-optimal-performance","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/with-a-presence-in-most-of-the-worlds-steel-mills-opta-group-offers-a-diverse-product-portfolio-designed-for-optimal-performance\/","title":{"rendered":"With a presence in most of the world\u2019s steel mills, Opta Group offers a diverse product portfolio designed for optimal performance\u00a0"},"content":{"rendered":"

The leading supplier of performance materials and specialty chemical solutions Opta Group (Opta), manufactures a diverse product portfolio designed to meet the specialized needs of the metallurgical, glass, cement, and chemical end-markets.<\/span>\u00a0<\/span><\/p>\n

As the business heads towards its 150th year, Manufacturing Today speaks to Mike Ball, Global Chief Operating Officer. \u201cThe group can trace its foundation back to the 1880s, where it started off as a local sand supplier,\u201d he begins. \u201cIt evolved its operations via various industrial solutions, until the amalgamation of two Speyside Equity portfolio companies in 2019. The combination of Opta Minerals and SKW Metallurgie formed Opta Group and created a premier specialty chemicals platform servicing numerous markets and industries.<\/span> \"Afflval's<\/span><\/p>\n

\u201cThe acquisition by Speyside was transformational and significantly accelerated our growth, not only providing financial backing, but also exceptional strategic support,\u201d he says. \u201cTheir expertise in managing industrial companies is really what helped us streamline operations, optimize performance and identify new growth opportunities.<\/span>\u00a0<\/span><\/p>\n

\u201cSpecifically, I\u2019d say Speyside challenged our operational effectiveness. They pushed us with automation, and the adoption of lean manufacturing principles. They\u2019ve been supportive of our R&D commitments and helped us define our go-to-market strategies in each region, as well as streamline and standardize our processes from a commercial standpoint.\u201d<\/span>\u00a0<\/span><\/p>\n

Today Opta employs over 700 people worldwide, over four continents, 11 countries and 28 locations, with sales offices, production, and distribution facilities throughout North America, South America, Europe, and Asia. \u201cOur team members are deeply embedded in our customers\u2019 supply chains and actively engage with their processes providing blending, formulation, and production expertise,\u201d explains Mike.<\/span>\u00a0<\/span><\/p>\n

Acquisition strategy<\/span><\/b>\u00a0<\/span><\/h3>\n

Opta\u2019s products and services are delivered via its various brands, which, as Mike clarifies, can be categorized into three divisions \u2013 Molten Solutions, Infrastructure and Quab Chemicals. \u201cMolten Solutions consists of four brands: Opta, Affival, Tecnosulfur and SKW, designing chemical solutions customized for hot metal desulfurization, slag conditioning and fluxing, cored-wire treatment, as well as process optimization technology.\u201d<\/span>\u00a0<\/span><\/p>\n

The Infrastructure Division offers Industrial Minerals and Re-Act 4<\/span>TM<\/span>, while the Quab Division provides cationizing reagents that add a positive charge to various substrates.\u00a0 As Mike notes, the product portfolio has expanded through several acquisitions over the last nine months. \u201cEssentially, we want to offer a metallurgical solution for every step of the iron or steel making process. We look for companies that complement our existing product lines, add products we didn\u2019t offer before, and enhance our technological capabilities. One of our recent acquisitions served as a springboard for launching onsite equipment, real-time process feedback, and monitoring services within our customers\u2019 production processes. Two other recent acquisitions expanded our portfolio and strengthened our sustainability initiatives by increasing our use of non-virgin materials. We have our targets set on at least two, perhaps three more acquisitions by the end of this year, which would take us to over 850 employees.\u201d<\/span>\u00a0<\/span><\/p>\n

Opta\u2019s acquisition criteria also include a shared commitment to innovation, sustainability, and customer service. \u201cWe ensure they fit into our culture, which is one of continuous improvement, always striving to do better, as well as a total dedication to safety and quality,\u201d notes Mike.<\/span>\u00a0<\/span><\/p>\n

Global expansion<\/span><\/b>\u00a0<\/span><\/h3>\n

While acquisition remains a vital element of Opta\u2019s expansion strategy, it isn\u2019t the only approach. The organization is currently constructing a new facility in India, located near the bigger steel making regions of the country. \u201cA one-million-dollar, state-of-the-art cored wire production line is scheduled to commence operations near Raipur, Chhattisgarh, during the third quarter of this year,\u201d Mike reveals. \u201cThis will further increase our global footprint, as well as meet the rising demands in the region and boost our production capabilities, so we can provide tailored metallurgical solutions to support the local market. We are also looking at some additional facilities in India as we see it as a region with growing demand.\u201d<\/span>\u00a0<\/span><\/p>\n

Opta is exploring additional facilities in other growth regions. While not able to divulge specifics, Mike hints at locations: \u201cEstablishing a presence in the Middle East and southern US could enhance operational efficiency, customer reach, and strategic positioning,\u201d he says. \u201cWe are also currently vetting locations for establishing an operational footprint in Turkey that would house R&D and technical resources. These resources would work in parallel with our regional R&D teams as our global product developments and promotions are aligned.\u201d<\/span>\u00a0<\/span><\/p>\n

Product enhancement<\/span><\/b>\u00a0<\/span><\/h3>\n

In terms of facilities, Mike highlights the use of advanced technologies and automation. \u201cThis ranges from PLC-driven production software and laser-based safety barriers to auto-stops and robotics for palletizing and packaging. These not only help reduce some of the ergonomic stresses on our team, but also increase right first-time consistency and reliability. The whole focus is on innovation and trying to continually improve our operation, so we can distinguish ourselves with superior quality.<\/span>\u00a0<\/span><\/p>\n

\u201cTo stay ahead of the curve, we partner with bigger customers, who have their own R&D facilities and labs, and work closely with their metallurgical and operational engineers. We would rather spend our time in R&D creating something that is practical and viable, rather than theoretical. A lot of the time this keeps us at the forefront of technological advancements, because combining our knowledge with our customers is a powerful approach.\u201d<\/span>\u00a0<\/span><\/p>\n

Thanks to its extensive R&D program, Opta continues to evolve and introduce product lines aimed at enhancing steelmaking efficiency. \u201cWe are investing in detection and optimization technologies such as SlagView, which provides a method to reduce tap time as well as reducing the negative cost and quality impact from furnace carryover slag. Another example, TruStir, uses sensor-based, advanced monitoring of stirring energy in the ladle along with live process data to fundamentally change the way operators use gas stirring for refining steel. All of these systems provide remote information for operators, giving customers a step toward removing employees from direct exposure to the steelmaking process, while at the same time enabling more repeatable results.<\/span>\u00a0<\/span><\/p>\n

\"Latest\u201cWe are currently building and promoting our fourth generation of cored wire feeding machines both in North America and Europe simultaneously. This new generation feeder will utilize the latest in machine learning and AI integrated software for predictability and customer process efficiency.<\/span>\u00a0<\/span><\/p>\n

Customer experience<\/span><\/b>\u00a0<\/span><\/h3>\n

\u201cOverall, we maintain a dynamic product development process with ten-to-20 prospective solutions in various stages at any given time,\u201d he continues. \u201cThis pipeline currently houses three patent-pending products that we are looking to bring to market soon. We are also developing a steelmaking software companion tool designed to guide customers through complex metallurgical scenarios, providing the same level of detailed support our technical team regularly offers. This innovative technology will encapsulate the century-old expertise we\u2019ve accumulated, allowing customers 24\/7 access to knowledge and support.<\/span>\u00a0<\/span><\/p>\n

\u201cAlso, we have recently acquired Performix Metallurgical Additives. These initiatives illustrate our ongoing efforts to expand our product portfolio and improve the customer experience by making our solutions more effective and user-friendly,\u201d says Mike.<\/span>\u00a0<\/span><\/p>\n

Green initiatives<\/span><\/b>\u00a0<\/span><\/h3>\n

Given that many of Opta\u2019s products help customers reduce their energy consumption and lower their CO<\/span>2<\/span> emissions, it\u2019s no surprise that the company is committed to environmental and social governance (ESG). \u201cSustainability is one of our core values,\u201d confirms Mike. \u201cWe have a cross functional global committee that meets twice a month and is purely focused on ESG activities in the different regions. It\u2019s responsible for setting meaningful and obtainable goals and keeping the executive teams apprised of progress and results.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re implementing initiatives such as energy efficiency and waste reduction and have a KPI dashboard that tracks and reports our activities, to benchmark performance against local and group-wide objectives. Furthermore, by incorporating recycled components into our products, we are minimizing waste and reducing the environmental impact of steelmaking. Renewable energy is also on the agenda, and we\u2019re investigating the possibility of solar power installations,\u201d adds Mike.<\/span>\u00a0<\/span><\/p>\n

Interestingly, Opta\u2019s employees are responsible and accountable for successful implementation and adherence to environmental policies. Getting team buy-in is essential to the business and led to the formation of the One Opta program. Mike explains: \u201cWe wanted to have a level of standardization across the globe where essentially you couldn\u2019t tell the difference between a product made in our South Korean operation or our Brazilian one. One Opta is about embracing and engaging our current team members and stakeholders to build a universal culture, and at the same time bring standardization, reliability and repeatability to everything we do.\u201d<\/span>\u00a0<\/span><\/p>\n

Future vision<\/span><\/b>\u00a0<\/span><\/h3>\n

Moving through the latter half of 2024, Mike notes the business\u2019 priorities include enhancing operational efficiencies, expanding market presence, and continuing to innovate. Longer term, Opta envisions expanding its geographic reach, particularly in emerging markets. \u201cWe are planning to further diversify into adjacent industries such as concrete, glass, and other non-steel molten markets while leveraging our product portfolio and customer-focused approach,\u201d says Mike.<\/span>\u00a0<\/span><\/p>\n

Opta\u2019s success is built on its core values of accountability and integrity. Going forward, those values will continue to drive its cultural compass. \u201cBy investing in our people and fostering a culture of continuous improvement, we can remain at the forefront of the industries we serve. We believe our company\u2019s dedication to exceeding customer expectations positions us for continued growth and leadership in the market. This will help support our vision to achieve a turnover of one billion dollars by the end of 2025,\u201d concludes Mike.\u00a0<\/span>\u00a0<\/span><\/p>\n

optainc.com<\/span><\/b><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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