{"id":56207,"date":"2025-11-03T16:32:29","date_gmt":"2025-11-03T16:32:29","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=56207"},"modified":"2025-11-03T16:32:34","modified_gmt":"2025-11-03T16:32:34","slug":"utilizing-the-core-technologies-of-metalworking-fsm-automation-provides-advanced-solutions-for-manufacturers","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/utilizing-the-core-technologies-of-metalworking-fsm-automation-provides-advanced-solutions-for-manufacturers\/","title":{"rendered":"Utilizing the core technologies of metalworking, FSM Automation\u00a0provides advanced solutions for manufacturers\u00a0\u00a0\u00a0"},"content":{"rendered":"

Celebrating its 20th anniversary in 2025, FSM Automation (FSM) is a reliable and powerful partner to Tier 1 and Tier 2 suppliers in the automotive industry. Its deep industry knowledge has positioned it as a technology leader, and it currently develops and manufactures the essential systems, machines and equipment needed to produce battery trays, crash management systems, body structural parts, body seal\u00a0parts\u00a0and body exterior parts.\u00a0<\/span>\u00a0<\/span><\/p>\n

Michael\u00a0Fliessbach, Board Member & Vice President Business Development FSM Group and Managing Director FSM Europe GmbH, joins Manufacturing Today to discuss the company\u2019s evolution into a transnational corporation with branches all over the world. \u201cWe were founded in 2005, when French company SECM and Chinese company FMC joined forces. Starting small, with around 15 employees, we focused on adding technologies, creating\u00a0subsidiaries\u00a0and working with partners, until we became leaders in the development of special purpose equipment and the tooling of new machinery for specific Industries.<\/span>\u00a0<\/span><\/p>\n

\"\u201cWe work 90-to-95 percent in the automotive industry where we serve three main sectors: sealing, structural (BIW), and exterior industry,\u201d Michael continues. \u201cAs machine and tooling suppliers, we usually\u00a0don\u2019t\u00a0do any production in-house, except when we get a special request from a customer.\u00a0Generally, we\u00a0develop machines and tooling. That can range from\u00a0very simple\u00a0manual loaded machines all the way up to fully automatic turnkey production lines.\u201d<\/span>\u00a0<\/span><\/p>\n

Providing and integrating all the technologies\u00a0required\u00a0for a fully automatic turnkey line is a key differentiator for FSM. Michael illustrates this using\u00a0Aluminum\u00a0Crash Management Systems as an example: \u201cBumper beams typically require stretch bending, stamping, and milling, and\u00a0we\u2019re\u00a0true experts in stretch bending technology. Crash boxes, on the other hand, also involve stamping and milling. Finally, the parts must be assembled, often using standard or custom components, and usually welded.<\/span>\u00a0<\/span><\/p>\n

\u201cFor a CMS production line, we can integrate the entire process, from stretch bending to milling or stamping, assembly, and welding. We can even include marking, inspection, and washing equipment to deliver a fully automated production line for this product.\u201d<\/span>\u00a0<\/span><\/p>\n

This integrated approach is supported by FSM\u2019s global footprint. \u201cOur global presence, supported by our development, engineering and production site in China makes us very competitive, and gives us the ability to provide onsite service in Europe, North America, Mexico, and Asia,\u201d adds Michael. \u201cThat, and our ability to create and integrate all the required technologies into one production line for a wide variety of automotive components, set us apart from our competition.\u201d<\/span>\u00a0<\/span><\/p>\n

Polish expansion\u00a0<\/strong><\/h3>\n

FSM\u2019s Chinese headquarters\u00a0provides\u00a0the full range of the company\u2019s technologies and services, while regional offices deliver tailored local support. \u201cOur German and Thai locations focus on sales, project management, and engineering support,\u201d Michael explains. \u201cThe facilities in Poland, Canada, and Mexico primarily serve customers in the sealing and exterior industry, while increasingly engaging in projects related to structural and BIW components. Our research and development (R&D)\u00a0center\u00a0in France\u00a0supports\u00a0all areas of engineering and automation. We also\u00a0maintain\u00a0a strong training\u00a0program that allows us to train overseas technicians and engineers in China, who then return to their respective locations to provide expert support to local clients.\u201d<\/span>\u00a0<\/span><\/p>\n

Among these locations, the Polish operation is undergoing significant expansion. \u201cWe started off with a smaller site in Poland that we have now outgrown, so we are moving to a new site by end of 2025,\u201d he reveals. \u201cThis new facility is being renovated to modern standards. We would like to serve more clients in the European Union from our Polish plant, so this location is a key element of the plans for our European business.\u201d<\/span>\u00a0<\/span><\/p>\n

While manufacturing operations continue across these regions, the company is simultaneously investing in innovation and new product development. \u201cOur goal across the company is to develop at least one-to-two new technologies per year,\u201d Michael explains. \u201cWe look at what is needed in the market that fits into our current technologies, what might be\u00a0required\u00a0in our customer portfolios, what the competition offers that we\u00a0don\u2019t, and any ideas that originate from discussions with customers.\u00a0We\u2019d\u00a0work on that, check what is\u00a0feasible, and create\u00a0new solutions.\u201d<\/span>\u00a0<\/span><\/p>\n

FSM Family\u00a0<\/strong><\/h3>\n

Innovation at FSM is paired with exceptional customer service. \u201cIt is very important to us to put the customer first,\u201d agrees Michael. \u201cWe really do go the extra mile. Even if the machine or tooling is not made by us, we will still support where possible, to ensure our customer is looked after. If a client calls us with a problem, we will go\u00a0above and beyond\u00a0to help.\u201d<\/span>\u00a0<\/span><\/p>\n

Michael also emphasizes that all customers carry the same significance to FSM \u2013 regardless of size. \u201cOur goal is to make every project for every customer as good as possible,\u201d he\u00a0states. \u201cThat could be a\u00a0really big\u00a0project or a small one; it\u00a0doesn\u2019t\u00a0matter to us. We just want the customer to be happy with the result.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

FSM applies this same customer-first philosophy to its employees, with Michael noting the personal approach towards staff. \u201cOur president really treats us like family, and taking care of employees is a top priority,\u201d he says. \u201cThe management are keen to avoid rigid hierarchies, instead preferring to have face-to-face discussions with staff on the same level. We give everyone a chance to grow and develop, and I can see this in my own career path here over the past 11 years. I was a Senior Project Manager and was then given responsibility for business development, and now I am a Vice President and Board Member. Success\u00a0requires\u00a0talented employees at every level of the business, and we encourage learning and promoting opportunities wherever possible.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cFSM also values and recognizes its employees\u2019 contributions through various events and ongoing efforts to ensure that everyone, from Canada to China, feels included and engaged. We are a large organization, and while I often\u00a0have the opportunity to\u00a0visit different sites, many team members have never been to another location.\u00a0That\u2019s\u00a0why we work hard to foster a sense of unity, celebrate shared events, and\u00a0maintain\u00a0an inclusive company culture \u2013 we call it FSM Family.\u201d<\/span>\u00a0<\/span><\/p>\n

Future diversification\"\"\u00a0<\/strong><\/h3>\n

Beyond internal development, FSM\u00a0leverages\u00a0external partnerships to enhance its capabilities, with its relationship with\u00a0Yanshan\u00a0University in Qinhuangdao being\u00a0a great example. \u201cOur president was a professor at that University when he started our company, many of our employees on the engineering side come from there and we maintain a close working relationship with them,\u201d says Michael. \u201cWe also have a cooperation with a French company that supports us on product design and feasibility analysis for the sealing industry and enables us to provide add-on design services to our customers. Additionally, we set up cooperations with companies in India,\u00a0Turkey\u00a0and Spain \u2013 that\u00a0assist\u00a0us with sales and service activities.\u201d<\/span>\u00a0<\/span><\/p>\n

Alongside fostering academic and industry collaborations, the company is committed to responsible business practices through its sustainability initiatives. \u201cOur website is hosted carbon-neutral, and in our new facilities in China and Poland, we use renewable energy for heating and electricity,\u201d Michael shares. \u201cOn the product side, we are\u00a0analyzing\u00a0our machines and tooling and have already significantly reduced the quantity of materials we use and reduced the weight. This is an ongoing process, and we are going case by case, tooling by tooling, machine by machine, trying to reduce materials as much as possible; making sure they are not over-engineered or too heavy.\u201d<\/span>\u00a0<\/span><\/p>\n

This commitment to sustainable operations provides a solid foundation for the company\u2019s next chapter, diversifying into new sectors beyond automotive. \u201cWith so much focus on automotive it\u2019s not easy to move outside the sector, but we believe it\u2019s possible with the technologies we have,\u201d concludes Michael. \u201cWith projects already underway in non-automotive industries, FSM\u2019s bold expansion plans are seeing success. Highly regarded in automotive, its strategy looks set to take it to a new level, evolving into a partner for all advanced manufacturing solutions.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

www.fsmautomation.com<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Celebrating its 20th anniversary in 2025, FSM Automation (FSM) is a reliable and powerful partner to Tier 1 and Tier<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[667,670,657],"tags":[111,1786,4034,4035],"class_list":["post-56207","post","type-post","status-publish","format-standard","hentry","category-automotive","category-engineering","category-insights","tag-automotive","tag-metalworking","tag-4034","tag-fsm-automation"],"acf":[],"yoast_head":"\nUtilizing the core technologies of metalworking, FSM Automation\u00a0provides advanced solutions for manufacturers\u00a0\u00a0\u00a0<\/title>\n<meta name=\"description\" content=\"Celebrating its 20th anniversary in 2025, FSM Automation is a reliable and powerful partner to Tier 1 and Tier 2 suppliers...\" \/>\n<meta name=\"robots\" content=\"index, follow, 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