Caleb Morris has recently taken over from his father, Len, as CEO of the company – a transition he describes as \u2018both humbling and energizing.\u2019 \u201cMy father built an incredible foundation, and stepping into the CEO role means balancing that legacy with the need to modernize and scale,\u201d opens Caleb. \u201cMy vision is to focus on building a sustainable, systems-driven company that can grow without relying on any individual. That means strengthening our leadership teams, investing in technology, and doubling down on operational excellence so we can continue expanding while\u00a0maintaining\u00a0exceptional customer outcomes.\u201d<\/span>\u00a0<\/span><\/p>\n Beginning as a small, local operation,\u00a0Viewrail\u00a0has grown into a national brand and is now a vertically integrated manufacturer with the capability to design, To keep creating high quality, transformative stairs and railings, both Caleb and JJ Johnson, COO of\u00a0Viewrail, are focusing on continuous improvement as opposed to founder-led growth. \u201cIntuition, speed, and entrepreneurship are the traits which helped us get to this point, but we\u2019re now looking to shift towards continuous improvement, which is important for long-term scalability,\u201d reveal Caleb and JJ. \u201cThis requires us to build transparent systems and performance metrics, empower teams to solve problems at the source, reduce variability in production and installation, and standardize how we launch products, support customers, and manage quality. Additionally,\u00a0we\u2019ve\u00a0made some key technological upgrades including robotic automation in machining and finishing and the upgrade of several material-handling processes to reduce cycle time.\u00a0We\u2019re\u00a0exploring implementation of digital inspection systems in glass,\u00a0wood\u00a0and metal operations, and we have also invested heavily in internal development of software that more tightly connects engineering, production, and field support. This creates a more seamless flow of information across the entire organization.\u201d<\/span>\u00a0<\/span><\/p>\n Selected as the Official Stair and Railing Partner for The New American Home 2025,\u00a0Viewrail\u00a0is being recognized for its dedication to continuous improvement, which Caleb and JJ label as an \u2018honor.\u2019 \u201cThe New American Home is a showcase of the most forward-thinking design and building practices in the country and our products fit perfectly with the home\u2019s modern architectural direction,\u201d they explain. \u201cThe project allowed us to demonstrate not only our commitment to excellent design, but our engineering\u00a0capability, installation simplicity, and our ability to deliver a complete, integrated system.\u201d<\/span>\u00a0<\/span><\/p>\n Alongside this partnership,\u00a0Viewrail\u00a0has been devoting\u00a0significant time\u00a0and resources to other projects too, including the launch of its Schafer Floors sub-brand. \u201cSchafer Floors is a unique offering in the engineered hardwood flooring market, but our motivation wasn\u2019t just to operate a successful flooring brand,\u201d Caleb and JJ reveal. \u201cWe\u2019ve\u00a0heard,\u00a0time and again\u00a0from our customers that harmonizing their stairs with their flooring can be troublesome. Schafer is our solution, further enabling us to help our customers build the exact space\u00a0they\u2019d\u00a0imagined.\u00a0We\u2019ve\u00a0also launched a new recessed handrail system, plus our FLIGHT Cantilever system has gone through several iterations to further simplify and streamline the installation process. Our aim is to create a system that could eventually be installed by a one-to-two-person crew.\u201d<\/span>\u00a0<\/span><\/p>\n![\"a](\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/12\/Viewrail-243-body-image.jpg\")
engineer, fabricate, finish, deliver and install complete stair and railing systems directly to homeowners and builders. Caleb explains the company\u2019s foundations of\u00a0craftsmanship\u00a0and innovation remain the same, as he expands further on its products: \u201cWe offer complete modern stair and railing systems that integrate structure, safety, and design. Our product lines include mono-stringer stair systems, floating stairs, glass railing, cable railing, rod railing, and\u00a0numerous\u00a0engineered components such as custom treads, handrails, engineered flooring, hardware, and a host of metal fabrication capabilities. Everything is manufactured in-house, so\u00a0we\u2019re\u00a0able to tightly control quality, customize specific projects, and support customers from engineering through installation. Our\u00a0additional\u00a0services extend from digital design and quoting tools to on-site support and project consultation.\u201d<\/span>\u00a0<\/span><\/p>\n